MUSC / MUSC Health

Senior Executive Director, Digital Strategy
October 2022 - Present Day

Lead enterprise digital strategy for a comprehensive academic medical center, overseeing platforms and experiences that support patient care, provider workflows, and institutional priorities across health, education, and research. Partner with clinical, IT, and operational leaders to translate complex care delivery workflows into scalable, user-centered digital solutions.

Enterprise Experience & Impact

  • Lead digital experience strategy across patient and provider platforms supporting a multi-hospital academic health system, ensuring alignment with clinical workflows, operational goals, and regulatory requirements

  • Partner with Clinical Operations, IT, and executive leadership to design and deliver digital solutions that improve patient access, streamline provider workflows, and enhance care delivery

  • Direct integration strategy across key platforms including Epic, MyChart, DexCare, and third-party clinical systems, enabling seamless experiences for scheduling, provider discovery, and patient engagement

  • Oversee an enterprise digital ecosystem spanning more than 10,000 pages across multiple domains, supporting patient care, academic programs, and research initiatives within a unified framework

  • Lead cross-functional teams across UX design, development, SEO and analytics, and content strategy, driving consistency, scalability, and performance across all digital touchpoints

  • Establish and govern digital standards, workflows, and operational models supporting more than 200 distributed contributors, improving efficiency, quality, and speed to market

  • Drive patient-centered design initiatives grounded in user research, analytics, and clinical workflow insights to improve usability, accessibility, and engagement

  • Collaborate with vendors and internal engineering teams to ensure platform scalability, interoperability, and compliance with healthcare regulations including HIPAA and accessibility standards

  • Improve patient access and navigation through optimized provider search, service line architecture, and digital front door strategies

  • Lead enterprise website redesign initiative to unify digital experience across clinical, academic, and research missions, aligning with organizational strategy and enhancing user engagement

  • Leverage AI technologies including ChatGPT, Copilot, and Claude to accelerate content strategy, UX design, and digital operations, while exploring innovative approaches to improve user experience and internal workflow.

Adelphi University

Director, Digital Development and User Experience
August 2018 - October 2022

Accomplishments

  • Launched an ADA compliant, mobile responsive, modern and streamlined website just two years after joining the University.

  • Helped increase the demographic of our enrollment from 20 states to 33 with a program-first approach and reputation-building within the website.

  • Launched a home-grown student app focused solely on the student experience and student success in August 2021. Apple /Android

  • Broke down silos across departments and schools within the University to create one Continuing Education site for the user.

  • Built trust with our campus clients and maintained team spirit and productivity throughout our transition to remote work.

Responsibilities

  • Managed a team of six: Digital Developer Manager, UX Designer, UX Developer, Manager of Web and Mobile Technologies, Back-End Developer and Digital Traffic Coordinator.

  • Oversaw the ongoing development, maintenance and improvement of content, design, functionality and UX of the Adelphi website and apps.

  • Developed and managed project plans to ensure effective use of resources and timely, successful project completion.

  • Championed each academic and administrative unit’s unique needs for their digital presence, while maintaining Adelphi’s visual and editorial standards and ensuring brand consistency.

  • Developed and maintained open and productive working relationships with faculty and staff across all Adelphi departments.

  • Evaluated existing internal processes and develop new processes as needed to ensure optimal team efficiency and efficacy.

  • Tracked competitive landscape to identify trends and opportunities within higher education.

AQR Capital Management

Vice President, Digital and Design
November 2017 - August 2018

Accomplishments

  • Managed the redesign and transformation of AQR’s website, career site and fund site.

  • Worked with HUGE, a Fortune 100 digital agency, and in-house engineers on the development of AQRs site using both Agile and Waterfall processes.

  • Helped develop and launch AQRs social media presence for LinkedIn and Glassdoor.

  • Lead the transformation of AQRs intranet site.

  • Audited team’s internal processes and created a formal structure with detailed job briefs and workflows.

Responsibilities

  • Worked with AQR’s Creative Director in establishing the creative direction, budget and schedules for key projects.

  • Translated complex concepts and data into working prototypes and optimized to maximize the UX.

  • Worked with internal teams, external agencies and freelancers to develop overall interactive and brand design vision.

  • Lead the design team, established creative direction and created campaigns, interactive digital assets, infographics and email communications across all touch-points and channels.

Macquarie

Co-Lead Marketing and Communications, Americas
2016 - 2017

Design Manager
2012 - 2016

Senior Graphic Designer
2009 - 2012

Graphic Designer
2006 - 2009

Office Manager
2001 - 2006

Accomplishments

  • Worked directly with RGA, an American international advertising agency, on researching, creating and implementing Macquarie Capital’s CVP.

  • Drove exponential improvement on social media CTR with the use of marketing personas and data visualization.

  • Grew client relationship engagement with the redesign of quarterly newsletters.

  • Significantly decreased website bounce rate over the course of a year by switching to a responsive site platform and A/B testing.

  • Spearheaded the company’s digital credentials.

  • Founder and Chair of Families@Macquarie circa 2015. A diversity, equity and inclusion group focused on enabling people to unlock their potential while unequivocally supporting their family, personal and carers responsibilities.

Responsibilities

  • Established the creative direction, budgets and schedules for all major projects.

  • Responsible for staff management, training and recruitment.

  • Managed the development and execution of thought leadership articles and video case studies for industry specific conferences (Real Estate, Infrastructure, FinTech, etc).

  • Managed creative direction and team deliverables.

  • Promoted the Marketing and Communications team internally,

  • Produced wireframes and managed UX for Americas website.

  • Directed design for both print and digital assets.

  • Advanced the use of data visualization and infographics.

  • Developed and maintained senior management relationships, including our CEO.

  • Contributed as a senior designer.