Senior Executive Director, Web Strategy
October 2022 - Present Day

Led the enterprise redesign of MUSC’s 12 websites (10K+ pages), modernizing UX, accessibility (WCAG/508), SEO, and multi-audience journeys on time and on budget.
Designed and implemented enterprise web and AI-adjacent governance, improving accountability, compliance, and content quality while reducing inactive/unauthorized editors by 35%.
Partnered with Digital Transformation and IT to deliver AI-enabled and digital platforms, including the Amelia conversational AI chatbot and Dexcare “Find a Doctor,” improving self-service and UX integration.
Directed provider and location data strategy, optimizing taxonomy, metadata, and system feeds to support AI-enabled search, accurate results, and scheduling through Dexcare.
Built an assembly-line migration model, increasing content migration efficiency by 40% and reducing QA defects.
Led domain consolidation to www.musc.edu, strengthening brand authority and search visibility.
Integrated enterprise search (Coveo) and scheduling platforms to support personalized, high-intent, and AI-informed user journeys.
Embedded data- and AI-informed UX practices, leveraging analytics, user testing, and behavioral insights to optimize priority journeys pre-launch.

Lead enterprise digital and AI-aware strategy for MUSC’s web ecosystem, setting vision, priorities, and performance standards.
Direct and mentor a cross-functional Digital Web Services and Strategy team of 15 individuals (Content, SEO & Analytics, UX/UI, Development).
Serve as primary digital and UX liaison to Digital Transformation, IT, Marketing & Communications, academic units, and executive leadership.
Own enterprise governance, accessibility standards, workflows, and responsible AI-adjacent frameworks supporting quality, compliance, and scale.
Manage vendor partnerships, contracts, and budgets to ensure interoperability, responsible technology adoption, and ROI.
Use analytics, qualitative research, SEO, and emerging AI insights to drive continuous optimization and measure impact.

Director, Digital Development and User Experience
August 2018 - October 2022

Launched an ADA compliant, mobile responsive, modern and streamlined website just two years after joining the University.
Helped increase the demographic of our enrollment from 20 states to 33 with a program-first approach and reputation-building within the website.
Launched a home-grown student app focused solely on the student experience and student success in August 2021. Apple /Android
Broke down silos across departments and schools within the University to create one Continuing Education site for the user.
Built trust with our campus clients and maintained team spirit and productivity throughout our transition to remote work.

Managed a team of six: Digital Developer Manager, UX Designer, UX Developer, Manager of Web and Mobile Technologies, Back-End Developer and Digital Traffic Coordinator.
Oversaw the ongoing development, maintenance and improvement of content, design, functionality and UX of the Adelphi website and apps.
Developed and managed project plans to ensure effective use of resources and timely, successful project completion.
Championed each academic and administrative unit’s unique needs for their digital presence, while maintaining Adelphi’s visual and editorial standards and ensuring brand consistency.
Developed and maintained open and productive working relationships with faculty and staff across all Adelphi departments.
Evaluated existing internal processes and develop new processes as needed to ensure optimal team efficiency and efficacy.
Tracked competitive landscape to identify trends and opportunities within higher education.

Vice President, Digital and Design
November 2017 - August 2018

Managed the redesign and transformation of AQR’s website, career site and fund site.
Worked with HUGE, a Fortune 100 digital agency, and in-house engineers on the development of AQRs site using both Agile and Waterfall processes.
Helped develop and launch AQRs social media presence for LinkedIn and Glassdoor.
Lead the transformation of AQRs intranet site.
Audited team’s internal processes and created a formal structure with detailed job briefs and workflows.

Worked with AQR’s Creative Director in establishing the creative direction, budget and schedules for key projects.
Translated complex concepts and data into working prototypes and optimized to maximize the UX.
Worked with internal teams, external agencies and freelancers to develop overall interactive and brand design vision.
Lead the design team, established creative direction and created campaigns, interactive digital assets, infographics and email communications across all touch-points and channels.

Co-Lead Marketing and Communications, Americas
2016 - 2017

Design Manager
2012 - 2016

Senior Graphic Designer
2009 - 2012

Graphic Designer
2006 - 2009

Office Manager
2001 - 2006

Worked directly with RGA, an American international advertising agency, on researching, creating and implementing Macquarie Capital’s CVP.
Drove exponential improvement on social media CTR with the use of marketing personas and data visualization.
Grew client relationship engagement with the redesign of quarterly newsletters.
Significantly decreased website bounce rate over the course of a year by switching to a responsive site platform and A/B testing.
Spearheaded the company’s digital credentials.
Founder and Chair of Families@Macquarie circa 2015. A diversity, equity and inclusion group focused on enabling people to unlock their potential while unequivocally supporting their family, personal and carers responsibilities.

Established the creative direction, budgets and schedules for all major projects.
Responsible for staff management, training and recruitment.
Managed the development and execution of thought leadership articles and video case studies for industry specific conferences (Real Estate, Infrastructure, FinTech, etc).
Managed creative direction and team deliverables.
Promoted the Marketing and Communications team internally,
Produced wireframes and managed UX for Americas website.
Directed design for both print and digital assets.
Advanced the use of data visualization and infographics.
Developed and maintained senior management relationships, including our CEO.
Contributed as a senior designer.